Logo is the graphic representation, emblem or a symbol of the idea and philosophy of any company, organization, individual etc. It stands as the face of a company, which reflects the path and vision of an organization. It can be described as the identity card of the institution, with which the business can be recognized.
Logo designing is a remarkable area in graphic designing segment. As business enterprises and commercial activities are increasing day by day, logo designing profession too has substantially escalated. A good logo enables to build loyalty between your business and your customers. Moreover, it helps in establishing brand identity and providing a professional look for you company.
Types of Logos
Typographic logos demand utmost care in designing. The whole idea should be showered into letters, as typographic logos require a play with the fonts. Most of the time, we select one of the letters and create some pictorial representation out of it. For instance, if a company’s name is “Rabbit”, we can write the whole name as logo, and make the letter “R” in the shape of a rabbit.
Example (This is not our logo )
Many companies demand for giving life to their logo by integrating artistic look into it. This always evokes the spectator’s emotions. When it is used for representing a company, several colours are blended to make the logo attractive. Designers use new technologies and various techniques to insert life into the logo. Mostly, there are a lot of colour splashes as a part of the logo.
In the current corporate world, designing an astonishing logo is central for any business. In the case of a corporate logo, despite having a simple look after its creation, the process is not that easy, as it is related to the hard nuts in business. There is not much option to play with many colours here; instead, a very less spectrum of colours are open in front of a designer to make it look simple and standard.